Tue Mar 18, 2008 12:30 PM
Web 2.0 - The Emerging Opportunities in Mass Collaboration
This lunchtime seminar looks at some of the emerging trends in online collaboration and the opportunites that they present to your business.
Dr Larry Taylor will discuss "Online marketing and customer choice - How customers behave and make decisions online". Dr Taylor will cover such emerging topics as:
- Social networks
- Wikinomics
- Case studies
- Organic Search engine ranking
Dr Larry Taylor Bio
Larry Joined Esat at its consumer ISP launch 1998, as media studio manager. He led the integration of Oceanfree.net, IOL, Esat and BT online production teams, before becoming e-channel manager for BTIreland.ie. A large part of his experience with BT has been the management, development and marketing of BT products through www.IOL.ie and www.BTIreland.ie. Today he is the Senior Marketing Manager for www.DABS4work.ie and www.DABS.ie. He is responsible for partner strategy and channel integration with BT service offerings.
Damien Mulley, founder of the Irish Blog Awards, will present a practical insight into the whys and hows of blogging for business.
Damien Mulley Bio
Damien Mulley is founder of the Irish Blog Awards and teaches companies and individuals about the benefits of blogging. Recently in the Sunday Times Damien said of business blogging: "There are a number of ways in which a good blog can help your business….Being in the habit of writing about your business sharpens your
ability to communicate what it is you do. And because blogging is interactive, you get constructive feedback on the spot, which can improve the way you do business…Blogs build up a level of trust and your business benefits from third party recommendations." It also helps with your Google rankings. "Large companies spend thousands on SEO each month to get to the top of the rankings, a good blog can do it for you for free."
This event will be available to view via live webcast thanks to Onlinemeetingrooms.com. Please indicate at time of booking if you would like to avail of this option.
Cost: Free to ICS members; 25 euro to non-members
To Book: Email your details to events@ics.ie or Tel: +353 1 6447820 to reserve your place
Add this event to Outlook
Events
