Tue Dec 1, 2009 12:15 PM
Add this event to Outlook
Eating AIDS: Using Indigenous Cognitive Illness Schemata (Cognitive Metaphors) in HIV/AIDS Prevention Messages in Nepal
When: Tuesday, December 1, 2009, 12:15pm - 1:45pm
"Eating" is a foundational cognitive schema (metaphor) used widely in the Nepali language both at the lexical and conceptual levels; "eating" is used metaphorically to understand and communicate ideas regarding concepts from domains as disparate as corruption and emotion. Eating is also widely used metaphorically in Nepal to understand concepts related to illness. This presentation will examine the Nepali eating schema used for illness and address the practical applications that this can have for HIV/AIDS prevention messages in the tiny Himalayan country of Nepal.
Dr. Dave Beine, International Anthropology Consultant, SIL International
James Griffin, Director, International Health Group, Chemonics International